Meet Lauren Doyle. I asked her five questions and this is what she said:
What did you think about blogging BEFORE enrolling in Blog that Converts?
Before enrolling in BTC, I knew blogging was the basic tool I needed to start generating interest about my business. The trouble was, I had no idea how to do it.
I had been following SocialTriggers and really liked the content I was reading from Derek, but I really needed some more in depth guidance on what to do, how to write a post that was interesting, how to generate traffic from that post, and in turn generate sales.
I knew I needed help on my blog to be a successful, but I was struggling with how to get that information from someone I respected and trusted.
What did you think about blogging AFTER going through the training?
Before BTC, I thought blogging was a way to tell stories to get people interested in my “real” material. After BTC I realized my blog is my most valuable tool to build my business by using it to generate interest in me, my business and connect with people.
After going through BTC, I have the tools I need and a step-by-step process to quickly connect with my potential audience and convert them to loyal (and loving!) subscribers in a short period of time without killing myself with work that doesn’t pay off.
The Blog helps create the personality of my web business.
Because of BTC, I put out my first newsletter post last week and had a 53% open rate in 2 hours! in 24 hours I had a 72% open rate and a few comments (about 5%). Even though I am just getting started and my subscriber list is very small, the subscribers I have are engaged and interested in the content I create. Thank you!
What big problem were you facing BEFORE BTC? What from BTC helped you solved that problem?
Wow. Where do I begin?! The biggest problem I was facing before BTC was overwhelm: specifically, how to connect and capture the interest of potential subscribers.
I thought I needed to build up a lot of content on my website, create video, podcast and have all my premium content done and created before I could promote my sight and build my blog. I didn’t have a clue about keywords and how to use them. I didn’t know how to craft content. I knew how to create content (write) but I had no idea you could actually learn in a short course, how to craft content.
The biggest take away from BTC for me was the SPS. The SPS alone would have been worth the money spent. It really helped me spin down what I was trying to say and simplify it, make it intriguing and create a simple solution even if it is only a perceived solution.
The SPS completely changed the way my mind thought about content and crafting content for conversion while providing real value to my audience. I can’t express enough how much this has helped me. The worksheets were also incredibly valuable for me.
Each week I would watch the videos and then do the corresponding worksheets immediately afterwards so the ideas were fresh in my mind. This really helped me work through my market and figure out how I could provide the value I wanted to provide while keeping people interested in what I had to offer in a unique way.
BTC also helped me find my competition and potential customers and start to understand more clearly the language they would use. I finally understand how to get inside my customer’s head and provide the answers they didn’t even know they were looking for.
What specific results have you achieved as the result of this training?
The biggest result I have gotten from this course is an actionable plan!
The numbers I quoted above are from just one newsletter post- I am sure I will have more numbers like that to show as time goes on. I sent out my first official newsletter post last week using specific techniques I have learned in BTC (BIG result!). I have planned follow-up content to go out and have a list of VIP people and blogs to promote it to and even have a strategy of how to use it in social media.
I am interested to see what will happen with my conversion numbers! I received so much value from this course I have since signed up for other courses and have been slightly disappointed! The worksheets for BTC were fun even though they were a lot of work, I just haven’t found other courses to offer as specific a course of action as this one. I know exactly what to do, how to do it, and how to measure the results. I have a list of content to create for the next six months because of BTC. I have ideas to fall back on to keep creating interesting content and how to promote that content. I can go on and on with specifics!
What would you tell another “new student” of Blog that Converts? What words of advice would you have now that you’ve gone through the program?
Do the work. Take the time to do the worksheets and dig deep to find your SPS. Everything in the course takes time. Take action when you can and when it makes sense for you. I am still working on things I have learned in the course and try to make little changes to my website whenever I have the time to incorporate some of the tips he and the bonus people shared.
This will be the most valuable course you will ever take because it is the basics for building a business on the web, but it is also your most valuable tool that most people haven’t figured out how to use well yet. Rely on your peers in the FB group for feedback and inspiration. Get on as many calls as you can- a lot of valuable information on there too!