Russ is a personal fitness trainer and a proud father to two young boys. He believes in working hard to reach his goals – in the gym and in his business. Russ wanted to create and sell his own training plan. But he had no idea how he was going to stand out in an overcrowded space like fitness.
Even worse were the doubters among his friends. They said, “You’re just Russ from the gym. Who’s going to pay you?”
With the help of Blog That Converts, Russ was able to prove those doubters wrong. He learned how to position his blog in a crowded niche and built a blog with 2,000 email subscribers who were eager to buy his product.
“They Said, “You’re Just Russ From the Gym,” But Now My Product Is Doing Better Than I Ever Expected!”
Russ used to think that as a small fish in a huge pond like fitness, he had NO SHOT. He knew he was an excellent trainer. But he had no idea HOW he was going to stand out.
The feeling started to creep in that his doubters were right…
Overcoming the Fear of Self-Promotion
The biggest issue Russ was facing is a very common one. He was always passionate about helping his clients one-on-one…
…but for some reason he was AFRAID TO PROMOTE HIMSELF online. What he learned about self-promotion inside Blog that Converts ended that fear:
In the gym I’m known for my no-nonsense style, but I had no idea how to translate that online. Simply put, Derek’s lessons taught me how – It allowed me to become recognized online in a way that, without Blog that Converts, I would have never known how to do.
A Content Formula that Works
Before Blog that Converts, Russ thought he had to create a piece of content every day. And his colleagues thought he was SILLY for working so hard on his blog. Especially because he saw NO results…
It was clear to Russ that he couldn’t continue like that. He’s a busy full-time dad and fitness instructor. He knew he needed a different approach…
That’s when he joined Blog that Converts. Russ watched the video lessons and went through the coursework on his laptop whenever he wasn’t working with a client.
And that’s when things started to change:
Nowadays when I write, I feel like I have a formula. And that’s probably the best thing about BTC, it’s given me a template which I know I can make it work for me.
And Russ was finally getting RESULTS. Before Blog that Converts his content was lucky to get 15-20 likes and shares…
…and now that number is up 10x (he regularly sees 175 shares). And his most popular post currently has almost 1,000 shares!
Proving the Doubters Wrong
Russ overcame his fear. He took a more active approach in promoting his work. And he was equipped with a formula to create content that can bring results.
But Russ noticed that suddenly other opportunities were a lot easier to come by, too:
In the past year he’s written for Men’s Fitness, Women’s Health, and was on the cover of Personal Trainer magazine.
What happened to “Russ from the gym”? He became a regarded authority in his field, proving all of his doubters wrong:
Despite being “just Russ from the gym”, there’s people following my work all around the world. That’s crazy. And I credit that to BTC and Derek Halpern.
Russ put in the work and reaped the benefits. Are you ready to do the same?
Now, as you know, creating amazing content is only one little piece of Blog that Converts 2.0. I also go over a lot of other essential material like:
- How to narrow down your niche to find your ideal audience
- How to never struggle with what to write about