Casandra is a freelance marketing consultant. She loves working closely with small business owners, because she’s passionate about helping entrepreneurs succeed. Casandra wanted to start a blog to get more clients. But although she had been thinking about it for a while, she didn’t take action until she joined Blog that Converts.
Now, a year after starting her blog, Casandra is a fully-booked freelancer! More importantly, she has a steady stream of high quality clients requesting to work with her, which gives her the freedom and flexibility to say “no” if she doesn’t feel like it’s a good fit.
“I had analysis paralysis and I needed someone to tell me what to do!”
You know what you WANT to achieve. And you might even KNOW the steps to get there. But somehow, there’s always a reason why “now” is not the right time…
Instead of taking the first step, you over-think every little decision. That’s exactly the situation Casandra found herself in:
I had the domain, and I had been freelancing for a while, but I was struggling with the need to create the perfect website with the perfect launch plan.
Overcoming the Fear of Failure
What was holding Casandra back? She understood that a blog could help her business. And she knew she just had to get her ideas in front of the right people…
…but she was afraid to put herself out there:
Although I have always come across as an outgoing and confident person, I’m also a perfectionist with a fear of failure. I didn’t like to put myself out there and risk rejection.
Casandra was so worried she might fail, she kept on procrastinating. Even though she saw it was tough to grow her business without a blog…
Sure, she got a client here and there from referrals. But for the most part, clients weren’t knocking on her door. She had to go out and find them one by one.
What Casandra needed in order to get over her fear, was…
A Proven Action Plan
And Blog that Converts provided her with that plan:
Through Blog that Converts, I was able to create an effective plan of action and get my blog up and running. It helped me get very specific about who I wanted to target and what content they would want to read.
No more endless THINKING about what to do. Instead Casandra had a clear plan, with all the steps laid out. All she needed to do was follow a proven plan of action.
And here’s what that meant for her business:
No more wishing for more clients. No more hoping for referrals. No more pitching in the dark. With the Blog That Converts, Casandra can now generate leads directly from her blog:
Because my blog content is laser-targeted (thanks to BTC), I get high quality clients whom I work with for an average of 12 months.
In fact, within 3 months of launching her blog HALF of her clients came from her blog. And within 6 months, she was fully-booked, with almost ALL of her clients coming from her blog!
The Freedom and Flexibility to Say “No”
Through her blog Cassandra has been able to get a steady stream of freelancing clients, doing what she loves. The best part? She has the freedom to say “No”:
Now, two years later, I regularly refer leads to other friends and colleagues because I’m full, or because I don’t think it’s a good fit. I love having the flexibility to say no.
But not having to worry about finding new clients anymore, also gave Casandra the time to focus on other projects. And her blog helps her with that, too:
My blog gives me the trust and credibility to get the things I go after—whether it’s presentation, a guest post, a media mention, a partnership opportunity, or a paid project. As a result of all of this, my most important success has been the confidence to put myself out there.
Does Casandra remind you of yourself? Then maybe Blog that Converts is for you. Here’s what Casandra says to help you make a decision:
If you’re just interested in blogging casually for fun, you don’t need to take Blog that Converts. If, on other hand, you want to use your blog to get real business results, it’s a no-brainer. I only needed to land one client and work with them for one month to make back the money I spent on Blog that Converts.
BTC is not about incremental changes and improvements. It’s about making fundamental shifts that will 2X, 5X, 10X your business. You only have to pay for that knowledge and insight once, but you can keep reaping the rewards for years to come—as I have.
Now, getting freelance clients is only one little piece of Blog that Converts 2.0. I also go over a lot of other essential material like:
- How to come up with a blog idea even if you’re not an expert
- How to create content that attracts the readers and subscribers you want
